Una serie del canal Nick Jr. ya tiene más audiencia en Internet que en la TV. Empieza el baile. Y no es casual que empiece por “abajo” (los chavales)… Estamos ante un nuevo (otro) modelo de consumo de contenido audiovisual donde la TV sirve de “starter” e Internet le da toda la potencia.

Nick Chief Marketing Officer Pam Kaufman said the strategy for launching shows is not approaching them as shows at all. They’re “big ideas,” that elusive marketer buzz phrase. “We’re trying to really give the consumer as much of the show as possible,” Ms. Kaufman said. “Obviously [TV] seems to be where it’s starting for our audience, and we really use the internet as a way to expand upon the idea.

“Shows such as “iCarly” and “Avatar” each were conceived with online components and a unique set of success metrics. “It’s not just about page views or visitors. We also get our measurement from the message boards,” Ms. Kaufman said.

Nick Show Captures Bigger Audiences Online Than on TV - Advertising Age - Digital

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