Construir ideas que enganchan
Sticky ideas share six basic traits.
Simplicity. Messages are most
memorable if they are short and deep. Glib sound bites are short, but
they don’t last. Proverbs such as the golden rule are short but also
deep enough to guide the behavior of people over generations.
Unexpectedness. Something that sounds like common sense won’t stick. Look for the parts of […]
