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Esto del DRM es como los cracks de iPhone: por mucho que se empeñen en cerrarlo la tendencia natural es que alguien lo rompa. Por mucho que te arriesgues a que el peso de la ley caiga sobre ti, la corriente del río es más fuerte que la presa que lo intenta parar. La tecnología ha provocado siempre que sectores muy consolidados deban cambiar y reinventar sus modelos de negocio. Y el primero que lo hace, se lleva el gato al agua. Los que tienden a la vía de los juzgados están perdiendo un tiempo precisoso (si es que lo están perdiendo, o sólo están intentando engordar la vaca hasta que pete y en secreto están preparándose para hacia donde va la sociedad en realidad). Radiohead, con su independecia de las discográficas y su venta de canciones por precios “populares”, o Emi, con su apuesta por la venta de contenido sin DRM, son ejemplos de candidatos a llevarse el gato al agua. Porqué que nadie se confunda, noDRM no es igual a gratis, es igual a libre. Es “sólo” una cuestión de imaginación e innovación, pero claro, ¿quién va a innovar cuando tu modelo te da unos márgenes tan grandes y las leyes te amparan?.  Pues bueno,  las revoluciones siempre han empezado con alguna ilegalidad que otra, sencillamente porqué las leyes, normalmente, van siempre un paso detrás repecto a la sociedad. Yo tengo clarísimo cómo va a acabar todo esto, y los de Learn out Loud también, y nos dan los 10 principales argumentos contra el DRM, 5 razones de porqué el DRM sucumbirá y las cinco cosas que podemos hacer para ayudar a ello (sólo incluyo los títulos, en los links los encontraréis argumentados):

So those are five good reasons why content producers shouldn’t implement DRM:

1. DRM doesn’t prevent illegal use of files, it just makes it a bit more difficult to access them.

2. All it takes is one person to crack the file and it can be made available to everyone.

3. Anyone selling content on CD is already selling unprotected files anyway. 

4. DRM adds a lot of costs for content producers

5. There’s a huge hidden cost in trying to sell DRM’ed content

Let’s take a look at five good reasons why DRM hurts consumers…

6. Often the costs of the DRM are passed along to the consumer as well. 

7. DRM-free content will play on your device of today and your device of tomorrow

8. Your media devices of the future will be significantly different than your media devices of the present. 

9. DRM fundamentally changes who is control of your media.

Finally, it’s really important to understand that…

10. Whenever you buy DRM’ed content you support the system of DRM ….

5 Reasons DRM Will Die within 5 Years…And 5 Things You Can Do To Make Sure it Does

Reason #1 - The mobile media market.
Reason #2 - EMI.
Reason #3 - Amazon. 
Reason #4 - Growing customer awareness. 
Reason #5 - Increasing complexity.

For these five reasons I think you’ll see a complete end to DRM as early as the end of this decade. Want to speed the process? Take the five steps below:

#1 - Support Apple/EMI. One of the first things I’m doing this week is buying a bunch of iTunes DRM-free content. First of all, it makes sense to me to do this now that it isn’t crippled content that I might not be able to play a few years from now. Second, I’m voting with my dollars. If Apple and EMI report great sales it’ll help the other record labels to follow suit.

#2 - Support other people selling DRM-free content. A while back I posted a round-up of other DRM-free providers of audio content. I encourage you to patronize these sites. Sure this is self-serving but I truly believe that by spending the vast majority of your money on DRM-free content you’ll send a clear message to content owners.

#3 - Support organizations that are fighting against DRM. DefectivebyDesign.org is probably the best place to start. Donate money to them and see how else you can help them out. These guys have been fighting the fight for a long time and the tide is starting to turn in no small part due to the efforts of people like Corey Doctorow, Jason Calacanis and others who’ve railed against DRM in the past.

#4 - Spread the word about DRM. The next time you see a friend downloading DRM-infected songs off iTunes ask them if they know about DRM. Explain to them that they might want to think twice about buying a song they may not be able to play in a few years. You’ll be doing them a favor and at the same time you’ll be helping spread awareness.

#5 - Digg, Furl, del.icio.us, etc. this article.

Y como colofón, un video ilustrativo:

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