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Reflexiones Inseguras de oriol lloret

El móvil es tan superior a la web como la TV lo es a la radio

Por Oriol el 29 de April de 2007 en Varios

O eso dicen en el muy interesante blog sobre User Experience Putting people first de Experientia citando a Tomi Ahonen. Y lo justifican con 5 razones:

  • First, the mobile is personal. And, from a media owner point of view, the mobile is the first mass media where every single media consumer can be identified uniquely and distinctly.
  • Secondly the mobile is the first always-on mass media.
  • Thirdly the mobile is the first always-carried mass media.
  • Fourthly the mobile is the first mass media with a built-in payment mechanism.
  • And finally, mobile uniquely offers the media audience the input tool, at the point of creative impulse.

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