El móvil es tan superior a la web como la TV lo es a la radio
O eso dicen en el muy interesante blog sobre User Experience Putting people first de Experientia citando a Tomi Ahonen. Y lo justifican con 5 razones:
- First, the mobile is personal. And, from a media owner point of view, the mobile is the first mass media where every single media consumer can be identified uniquely and distinctly.
- Secondly the mobile is the first always-on mass media.
- Thirdly the mobile is the first always-carried mass media.
- Fourthly the mobile is the first mass media with a built-in payment mechanism.
- And finally, mobile uniquely offers the media audience the input tool, at the point of creative impulse.
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