Kid’s brand loyalty
Hey, Kid, You Want to Buy a Toyota Scion?.
“IN April, Toyota quietly began an unusual virtual promotion of its
small, boxy Scion: it paid for the car’s product placement in
Whyville.net, an online interactive community populated almost entirely
by 8- to 15-year-olds. Never mind that they cannot actually buy the
car. Toyota is counting on Whyvillians to do two things — influence
their parents’ car purchases and maybe grow up with some Toyota brand
loyalty.”

New York Times

Posted by Richard on July 13, 2006 10:08 AM