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Toyota se trabaja el futuro en las comunidades virtuales para niños

Por Oriol el 17 de July de 2006 en Modelos Sociales




Kid’s brand loyalty

Hey, Kid, You Want to Buy a Toyota Scion?.
“IN April, Toyota quietly began an unusual virtual promotion of its
small, boxy Scion: it paid for the car’s product placement in
Whyville.net, an online interactive community populated almost entirely
by 8- to 15-year-olds. Never mind that they cannot actually buy the
car. Toyota is counting on Whyvillians to do two things — influence
their parents’ car purchases and maybe grow up with some Toyota brand
loyalty.”

New York Times

Posted by Richard on July 13, 2006 10:08 AM

Via Trends

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