Toyota se trabaja el futuro en las comunidades virtuales para niños
Kid’s brand loyalty
Hey, Kid, You Want to Buy a Toyota Scion?.
“IN April, Toyota quietly began an unusual virtual promotion of its
small, boxy Scion: it paid for the car’s product placement in
Whyville.net, an online interactive community populated almost entirely
by 8- to 15-year-olds. Never mind that they cannot actually buy the
car. Toyota is counting on Whyvillians to […]
