Media owners must find ways to attract and retain talent and create stand-alone digital divisions in order to compete in the era of internet blogs, open access and online communities, Sir Martin Sorrell, the chief executive of WPP, has warned.

“The internet is the most socialistic force you’ve ever seen,” he
added, noting that the response from some media groups had been to
offer their content for free in traditional and digital form.

FT.com / Companies / Media & internet - Sorrell warns of e-communities ‘threat’

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